Consultancy Services
Due Diligence & Reporting
When in the process of investigating a company or investment opportunity to identify potential risks and opportunities partnering with a trusted resource with “clear eyes” often provides valuable feedback. The creation of reporting and work product from the due diligence work needs to be actionable and ready on your timeline.
LL&C has assisted with operational due diligence and reporting over a dozen mid-sized transactions and acquisitions. Be it through conducting customer and stakeholder interviews, reviewing and reporting on go-to-market and commercial statements, and analyzing legal documents. LL&C brings with it several templates that can be catered to your organization and process.
Go-To-Market & Commercial Strategy
Go-to-market (GTM) refers to the process of launching and selling a product or service. Commercial services are the activities that businesses undertake to generate revenue.
We help with GTM and commercial services by developing marketing strategies, creating sales materials, and conducting market research. This work product is then used to identify and close new customers or build commercial strategies to increase a customer’s lifetime value (LTV) vs its cost to acquire (CAC).
Here are some specific services that we provide in these areas:
– Conducting and presenting market research to clearly define ideal customer profiles and addressable and serviceable markets
– Developing marketing strategies to reach target customers
– Creating sales enablement materials suited for your industry
– Managing sales pipelines and providing guidance on most efficient paths to marketing
– LTV/CAC analysis by selling motion / segment
– Coverage against a wide variety of go-to-market strategies including: inbound, outbound, partner/channel, account based marketing (ABM), ecommerce, and other indirect selling
– Providing training on sales and marketing techniques
Legal Services
General Corporate Counsel / Fractional In-House Counsel
LL&C provides startups and small businesses with general corporate counsel services, such as advising on corporate governance matters, compliance issues, and financing transactions. We also offer fractional in-house counsel services, which provide startups and small businesses with the same level of legal support as a full-time in-house counsel, but at a cost manageable by the business.
IP Strategy
We assist startups and small businesses in protecting their intellectual property, such as patents, trademarks, and copyrights. We also help them develop IP strategies and enforce their IP rights.
Mergers, Transactions & Acquisitions
We help startups and small businesses acquire or be acquired by other businesses. We also help them with due diligence and reporting requirements.
Contract Review and Negotiation
With over 15 years in various industries negotiating on behalf of small businesses, LL&C helps businesses review and negotiate contracts, such as vendor agreements, lease agreements, and supply agreements. We also help them draft contracts for their own templates and future use.
Open Source Licensing and DMCA
We help startups and small businesses navigate the complex legal landscape of open source software. We also help them defend against DMCA takedown notices.
Employment Agreements and Labor
We guide startups and small businesses through employment agreements and other employment-related documents. We also help them resolve build strategy for employee classification issues arising under the Fair Labor Standards Act (FLSA) and various state-specific regulations.
Commercial Registry and Entity Management
We help startups and small businesses register their businesses with the appropriate government agencies and maintain their corporate records. We also help them with entity formation, such as forming corporations, LLCs, and partnerships.
In their words
“Matt’s strengths are his ability to adapt and continuously optimize. For our business in a growingly competitive landscape it was the competition and change that really motivated him – he strives in environments where there is almost constant uncertainty and untapped opportunity.”
Paul Inman, CEO, Linxup
“He will treat your business like it is his own. His care and drive for strong outcomes is what breeds success in a variety of organizations.”
Kent Kalkwarf, Managing Director, The Gilead Group